In this project, I am responsible for the making of the Dual logo. The logo is the face of the company so it must represent all of Dual's characteristics. For this project, Art Director has some specific requirements so many adjustments and solutions were made but Dual has come to the conclusion with this solution. By applying the color palette from the identity package, I choose the first initial in Dual, the letter D, and stylize it to create an image of a fox. The fox illustration matches the overall color theme of the company, and it also creates a gaming-based mood. From my perspective, the logo will be better if it is only the letter D stood alone. During the making of this project, I learned more about the use of color and how to deliver the message through a logo. All assets made for this project are in Adobe Illustrator.
